Several tactics to help you get past the Gatekeeper:
Remember Gatekeepers have two main concerns:
- Keeping the wrong person away from the boss
- Allowing the right person to see the boss
Never take a “no” from someone who doesn’t have the authority to give you a “yes.”
Do not give the Gatekeeper your pitch. Don’t let them be the judge.
Don’t leave your company name.
Know your objective: getting a qualified conversation with a decision-maker.
Be polite and professional.
Use humor; it works! Realise that Gatekeepers can be an excellent source of information.
…And, do not assume gatekeepers are your enemy!