There is always something that you can do that seems more important than cold calling.
Suddenly your email in-box always feels more urgent, your client needs looking after, or you need to do more researching.
Cold Calling never feels urgent – until it is!
Unfortunately, once you urgently need to prospect and call, it’s already too late to do anything about it.
Cold Calling requires discipline.
You must do enough prospecting to create opportunities to help you reach your sales target.
Cold Calling is the discipline of Sales Champions